Crystal Rock


Crystal Rock Holdings, Inc. Announces Financial Results for Periods Ended July 31, 2011

WATERTOWN, CT--(Marketwire - Sep 14, 2011) - Crystal Rock Holdings, Inc. (NYSE Amex: CRVP) announced its financial results for three and nine months ended July 31, 2011 and that it has filed these results on Form 10-Q with the Securities and Exchange Commission today.

Total sales for the three months ending July 31, 2011, the Company's third fiscal quarter, were $18,315,000 compared to $17,528,000 for the corresponding period in 2011, an increase of $787,000, or 4%. Excluding sales from acquisitions, total sales increased by 3% in the third quarter of 2011 compared to the same period in 2010. Gross profit for the third quarter of 2011 decreased $126,000, or 1%, to $9,782,000 from $9,908,000 for the comparable period in 2010. As a percentage of sales, gross profit decreased to 53% in the third quarter of 2011 from 57% in the third quarter of 2010. Net income decreased to $1,018,000 in the third quarter of 2011 from $2,924,000 for the same period a year ago. The decrease in net income in the third quarter of 2011 reflects the fact that there was non-recurring item of non-operating income in the amount of $3,500,000 (pre-tax) in the third quarter a year ago.

Total sales for the nine months ending July 31, 2011 were $53,103,000 compared to $50,871,000 for the corresponding period in 2010, an increase of $2,332,000, or 4%. Net of the acquisition related sales, total sales increased 2%, in the first nine months of fiscal year 2011 from the same period a year ago. For the nine months ended July 31, 2011, gross profit decreased $23,000 to $27,656,000 from $27,679,000 for the comparable period in 2010. As a percentage of sales, gross profit decreased to 52% in the first nine months of fiscal year 2011 from 54% in the first nine months of fiscal year 2010. Net income decreased $2,170,000 for the nine months ended July 31, 2011 to $1,384,000 from $3,554,000 for the comparable period last year.

"We continue to steadily drive sales growth in these uncertain economic market conditions," said Peter Baker, C.E.O. of Crystal Rock Holdings, Inc. "We are reinvesting in internal infrastructure and modernizing our digital systems to create better operating efficiencies while also expanding our sales force and marketing presence online. We expect incremental sales from new products and online sales to have lower margins but still be profitable. These efforts will continue to build our brands and better position us heading into the remainder of 2011 and beyond."

Crystal Rock Holdings, Inc. (NYSE Amex: CRVP) -- operating through its subsidiary Crystal Rock LLC -- markets and distributes water, coffee, office supplies and other home and office refreshment products throughout the Northeast. The Company is the largest independent home and office distributor of its kind in the United States. It bottles and distributes natural spring water under the Vermont Pure® brand, purified water with minerals added under the Crystal Rock® Waters label and roasts and packages coffee under its Cool Beans® brand. The majority of its sales are derived from a route distribution system that delivers water in 3- to 5-gallon reusable, recyclable bottles, and coffee in fractional packs or pods. With a new identity and the tagline, "Little Things Matter(SM)", Crystal Rock continues to set high standards in the home and office refreshment industry through technical innovation, a commitment to the environment, and the integration of its family roots into relationships with employees and customers. More information is available at crystalrock.com.

CRYSTAL ROCK HOLDINGS, INC.
Results of Operations
(Unaudited) (Unaudited)
Nine Months Ended: Three Months Ended:
July 31, July 31, July 31, July 31,
2011 2010 2011 2010
(000's $)
Sales $ 53,103 $ 50,871 $ 18,315 $ 17,528
Income from operations $ 3,719 $ 4,398 $ 1,989 $ 2,132
Net Income $ 1,384 $ 3,554 $ 1,018 $ 2,924
Basic net earnings (loss) per share $ 0.06 $ 0.17 $ 0.05 $ 0.14
Diluted net earnings (loss) per share $ 0.06 $ 0.17 $ 0.05 $ 0.14
Basic Wgt. Avg. Shares Out. (000's) 21,389 21,479 21,389 21,481
Diluted Wgt Avg. Shares Out. (000's) 21,389 21,479 21,389 21,481

Note: This press release contains a forward-looking statement about executing a growth plan, diversifying our sales base and controlling our costs to become more profitable. The following important factors could cause actual results to differ materially from those in the forward-looking statement: Establishing a new product channel, such as office products, requires a significant investment of money and management time and requires us to develop systems, such as online ordering systems, to an extent we have not done previously. There is no assurance we can succeed. There are many competitors in the office products business, and some are bigger and better capitalized than we are. To the extent that we try to grow that business by acquisitions, we may experience difficulties integrating the acquired businesses or assets, or we may fail to realize synergistic savings that we had hoped to realize. Even if we establish a new product channel, it may not be profitable. In addition, controlling costs in an environment in which commodity prices, such as fuel and coffee, are increasing significantly may not be possible. If we are unable to control costs and increase prices accordingly, our profitability may be adversely affected. In our Form 10-K Annual Report for the Fiscal Year ended October 31, 2010, the reader is directed to the section entitled "Risk Factors" for more information about these and other topics.



Contact:
Peter Baker
CEO
860-945-0661 Ext. 3001

Bruce MacDonald
CFO
802-658-9112 Ext.15